I conceptualized, developed, and executed Simply Sara O's creative vision. I led the complete rebrand, established brand standards and applied the new aesthetic to all aspects of the business. Simply Sara O desired a big change, transitioning to a brighter, more authentic and eccentric aesthetic while still carrying class and elegance.
 

I managed the social accounts and emphasized the importance of engagement with online communities for more visibility and better client relationship/morale. I also ran content creation, capturing photos and videos of events to then edit for social media & website.

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I researched and utilized current social media trends to boost aesthetics and engagement online. Overall I increased online following by 11.5% on Instagram and 107% on TikTok, also receiving positive digital and verbal feedback on the pivot toward more contemporary content production and move to keep up with trends.