BRAND/GRAPHIC DESIGNER

Based on an assigned brief, I branded, designed, and mocked up a Colorado based local business called The Whole Grain Bakery. I established color palette, font choice, and created a logo mark to make the small business memorable.
 

Utilizing dark green and peach along with the illustrative and "sketchy" style icons bring a sense comfort and coziness that you want from a local bakery/coffee place. The color choice and style of font highlight the healthy/whole grain feel. Greens, browns and peaches wrap you up in a familiar blanket that marry with the color of the beautiful Colorado scenery and fresh, natural ingredients.

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Having completed this brief in 2020, I was given the opportunity to create social distancing signage as well, showcasing the brand's willingness to adapt in unexpected circumstances.